ESports Growing Infrastructure Is Helping Reshape The Video Game Industry | newkerala.com Business World – New Kerala

PRN | 10 hours ago

NEW YORK: Esports is a relatively new and fast-growing industry. In recent years, major developments in the how video games and esports competitions are being organized have occurred.

More investors have been attracted towards this young market, and at this point, it is considered a mainstream industry. According to Grand View Research, in previous years, limited tournament infrastructure and a lower number of organizations have restricted the market growth.

Such limitations resulted in fewer revenue streams for players and team owners. However, in 2017, Riot Games created the League of Legends for North America and Europe region, giving a structured format to the tournament. Later, in 2018, Activision Blizzard, Inc. launched Overwatch league, creating requisite infrastructure and monetization of the esports tournaments. Overall, the changing gaming landscape has further fueled its market growth. FansUnite Entertainment Inc. (OTC FUNFF) (CSE FANS), Electronic Arts Inc. (NASDAQ EA), Activision Blizzard, Inc. (NASDAQ ATVI), HUYA Inc. (NYSE HUYA), Take-Two Interactive Software, Inc. (NASDAQ TTWO)

This segment also features gambling and betting features associated with it, thus resembling the online sports betting segment. Furthermore, an increasing number of events with large prize pools are expected to create new opportunities for players and betters alike. Just recently, a former Electronic Arts, Disney and Midway executive Michael Rubinelli was appointed as the new CEO of the online esports platform Mogul. Video Gaming revenue has the very real potential to be a trillion dollar business over the next ten years, said Rubinelli in a statement according to The Hollywood Reporter. One of those drivers of growth is esports. Interactive gaming is the largest entertainment revenue generating vertical in the world earning more than box office and music sales combined.

FansUnite Entertainment Inc. (OTC FUNFF) (CSE FANS) announced yesterday breaking news that, acquisition target Askott Entertainment Inc. (Askott) has reached an agreement with The Ear Platform to integrate their Casino Aggregator hub onto Askott’s Chameleon Gaming Platform.

The Askott Chameleon Gaming Platform was recently shortlisted for EGR Esports Provider of the Year Award. Until now, the platform served as a tool for Askott partners to launch their very own esports betting platforms. The B2B Chameleon Platform will now offer partners additional revenue streams through The Ear’s Casino Aggregator hub by giving them access to over 6,000 casino games through a single integration. This will enhance Askott partners’ offering and more importantly provide bettors with more entertainment options to choose from.

‘As a leading provider of B2B betting solutions in the esports market, we are pleased to announce this integration with The Ear Platform which will serve as an additional revenue stream for our partners and a highly scalable channel partner for us,’ said Scott Burton, CEO of Askott Entertainment. ‘With the addition of 6,000 casino games, our partners are now in a position to provide additional betting options for their customers while providing a larger product offering to increase customer retention and the lifetime value of each unique user.’

‘By plugging in our aggregator hub with an esports focused betting platform we have opened up an additional channel to distribute thousands of casino games to a growing and new demographic,’ said Andrei Siomela, Commercial Director, The Ear Platform. ‘We look forward to developing this partnership with Askott and engaging their customers further with the addition of new betting options.’

eSports’ Growing Infrastructure is Helping Reshape the Video Game Industry

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